SASHA JOY
SINGER & SONGWRITER
DISCOVER
"NEW LAND"
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AND OUT NOW: MY BRAND NEW SINGLE "SUMMER'S COME"
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PRESS COVERAGE OF SASHA JOY
PRESS COVERAGE OF SASHA JOY
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“Beams with both emotional depth and musical sophistication” “An immediate standout”– Earmilk
“One of the most exciting new voices in the UK music scene”– Plastic Mag
“Clear, soulful and unmistakably hers … A truly unique sound”– Magnetic Magazine
“A masterclass in vocal grace, artistic depth, and emotional authenticity.” – Cage Riot
“Oozes cool and charisma, one of the UK’s most exciting rising artists ” – Clout
“A defining statement of vision and craft. Boundary-breaking vision” – Music Crowns
About Sasha Joy
Sasha Joy crafts bold, genre-blending soul music rooted in groove, emotion, and sharp songwriting. Fusing elements of soul, R&B, funk, jazz, and world music influences, her sound is both familiar and unexpected — warm vocals meet crisp arrangements and vivid lyrics. With a voice that moves between softness and strength, Sasha Joy offers music for people in motion: those stepping into new chapters, navigating real feelings, and craving something honest.
With early influences ranging from Lauryn Hill and Amy Winehouse to funk-driven basslines and the Balkan folk ballads she grew up with, Sasha Joy builds a world where raw emotion meets sharp musicality. Her songs don’t aim to impress — they aim to connect. Whether unpacking a moment of heartbreak or capturing the feeling of starting over, she writes with precision, empathy, and clarity.
In an era of overproduction and sameness, Sasha Joy offers something refreshing: music that feels personal, well-crafted, and timeless — without trying too hard. She’s not chasing trends. She’s building something of her own, one song at a time.